Dissemination in Horizon Europe; increased importance

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Dissemination in Horizon Europe; increased importance

Following 7th Framework programme (FP7) and Horizon 2020 (H2020), the European Commission has revealed its newest research and innovation programme: Horizon Europe. The Commission announced Horizon 2020’s successor – an ambitious, €100-billion programme – in a recently published proposal.


Horizon Europe Vision
The main vision for Horizon Europe was articulated as follows: 

 “A sustainable, fair and prosperous future for people and planet based on European values. Tackling climate change (35% budgetary target), helping to achieve Sustainable Development Goals, boosting the Union's competitiveness and growth.” 

Among the spearheads of the new programme is “Better dissemination and exploitation of R&I results and support to active engagement of society”. Ever since H2020, the Commission has placed a clear emphasis on the importance of dissemination and exploitation of research results. Now they are taking it even further, stating that “Increased importance [is] given to D&E.” The reason is simple: better dissemination and exploitation leads to more impact, thereby improving the value of R&I funding.  

After evaluating their previous programme, the Commission found some explanations as to why sufficient dissemination did not always take place: 
  1. The perception of dissemination and exploitation (D&E) as “tick boxes”; not important to the “real work” of the project. 
  2. A lack of skills (and/or interest) necessary for considering and sharing a project’s value, and its possible benefits to society as a whole. 
  3. A lack of knowledge regarding the risks and opportunities involved in D&E. 
  4. The absence of D&E in a project’s (core) design. 
These explanations are not all that surprising. It makes perfect sense that researchers regard the research itself as more important than its communication. However, research in itself does not automatically lead to changes. For it to have a serious impact, it must first reach important policymakers capable of acting upon the results. A lack of skill and knowledge both represent logical explanations as well. 

Science communication is an entire field in and of itself; doing it ‘on the side’ clearly causes a decrease in quality. And as for dissemination not being part of a project’s design: that is simply the logical result of the previous three points taken together.  

Europe Science's solution
This is where Europe Science steps in – to take all of these struggles away. 

How? 

Europe Science takes over a large portion of your dissemination work, enabling you to share your research with a wide audience. 

With more than ten years of experience in science communication, the Europe Science team has the skills to communicate your research in a way that ensures impact within society. We offer comprehensive services that suit your needs and respond to different opportunities.  

Additionally, you can include Europe Science in your research proposal – making it a part of the design from the get-go. 

Of course, there is more to dissemination and exploitation than being equipped with the visual elements that Europe Science offers (website, animation, etc.). But what we do takes away a huge portion of the work, thereby freeing up more time to focus on other aspects of your proposal, and increasing the overall quality.  

The Commission has its own ‘dissemination platform’: the Horizon Results Platform on Cordis. However, this platform does not take away the burden of dissemination activities, solely functioning as a place to upload material. Neither is it very accessible to the general public: navigating through all the material is pretty cumbersome and feels non-intuitive. It doesn’t invite the visitor to explore projects and dive into all the beautiful research that’s out there. 

Europe Science does. 

In short: Europe Science can help you meet the demands of the European Commission in regard to dissemination and exploitation activities. 

Find out all the possibilities on the Get Started page.